In the aircraft industry, a first impression can shape a buyer. When it comes to aircraft, exterior paint is definitely the first thing a potential buyer will see.
Well-maintained exterior paint suggests the aircraft has been well maintained at first glance and shows pride of ownership. Exterior paint that is blemished or faded can lead potential buyers to assume the aircraft may be in poor condition not only on the outside but can lead to larger questions regarding the overall maintenance and safety of the aircraft.
When the exterior paint appears old and outdated, it is less appealing. Fresh, modern paint schemes can increase the buyer potential and marketability of the aircraft.
Modern exterior paint not only increases the aesthetic appeal of the aircraft, but it also protects the airframe, which is a value added to the buyer. A fresh, high-quality paint scheme, properly applied, can increase resale value by 3 to 7%, while aging or faded paint can decrease it by 5 to 10%.
This may seem small, but with the cost of today’s business aircraft, it certainly makes a difference to the bottom line. A visually appealing aircraft with a new or refreshed paint job can attract more buyers and reduce the time spent on the market.
Undoubtedly, color choices and schemes play a role as well. White and neutral tones like silver, gray, and light tan are the most common colors because they are clean, classic, and timeless, which buyers prefer. This reduces cost in a potential buyer’s mind as an area they won’t have to address if they purchase the aircraft.
A natural, modern scheme has shown to be the best for resale value. A custom paint scheme that was attractive to the previous owner generally narrows the buying pool.
Fresh paint can add positive return on investment, especially when dealing with a large aircraft. Add in a minor interior upgrade or refresh and you can maximize the ROI and buyer appeal. Aircraft appraisal actually factors the exterior condition in valuation through a grading scale that rates the quality overall, and low ratings lead to value deductions.
Not only does exterior paint affect aesthetics and value, but it can also lead to unintended technical issues as well. For example, an aircraft with a neglected paint can interfere with RVSM and other operational issues. Paint chips and irregularities near the static ports can also disrupt airflow, leading to possible altitude and other safety and performance issues that will need to be addressed.
High-quality exterior paint is essential for preventing corrosion and preserving the aircraft structure, safety, and value. Aircraft corrosion is defined as a chemical reaction of the aircraft’s metal components caused by the surrounding environment, leading to a loss of metal properties and structure. Repairing corrosion is expensive and time consuming. Untreated corrosion can compromise the structure and airworthiness of the aircraft.
West Star Aviation paint services are planned and applied by experts in the craft, all in state-of-the-art facilities to ensure the highest quality throughout all phases of work. Our exterior paint teams provide world-class finishes on the most sophisticated aircraft flying today. For more information on West Star’s complete paint capabilities, from touch-up and refresh to complete strip and repaint, please contact any of the specialists below:

Julie Timmons
Aircraft Interior & Paint
(ALN)
Cell: 618.610.6945
jtimmons@wsa.aero

George Euler
Aircraft Interior & Paint
Sales Manager
(GJT)
Cell: 970.261.4221
geuler@wsa.aero

Gary Ellis
Technical Sales Manager
Modifications
(PCD)
Office: 618.610.6720
gellis@wsa.aero

Kelley Pitts
Paint & Interior Technical Sales Manager
(CHA)
Cell: 423.494.9485
kpitts@wsa.aero

David Feuerhak
Technical Sales Manager
Paint & Interior
(ALN)
Cell: 618.636.4540
dcf@wsa.aero

Nick Morrow
Paint & Interior Technical Sales Manager
(GJT)
Office: 970.248.5260
nmorrow@wsa.aero
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